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A revolution in photography and video lighting
Out of nowhere came Godox, and it quickly received a warm welcome from the photography industry. Until about fifteen years ago, flash units were expensive, complicated, and had limited options. Studio lighting was bulky and difficult to transport. Photographers were searching for a better and more affordable solution, and that is where Godox came in.
How it all started
The story of Godox begins with a passionate man named Eugene Zeng. He made it his mission to bring high-quality and affordable photo and video equipment to the market, which would help photographers bring their creative ideas to life. With this in mind, Zeng acquired Godox in 1993, at that time a small factory that was in dire straits. He turned Godox into a brand that quickly revolutionized the world of flash units and lighting.
When Godox first started, the focus was on wireless trigger systems, allowing photographers to remotely control flash units without the hassle of cords. This meant more freedom and flexibility when creating images, both in the studio and on location.
But Godox didn't stop there. They continued to innovate and expand their product line. They introduced powerful and reliable flash units with TTL (Through-The-Lens) technology, which allowed photographers to automatically get the right flash exposure for fast and accurate results. They also introduced wireless studio lighting that was portable and easy to transport, a new experience for photographers as they could now shoot without limitations. More and more professional photographers started using Godox products for their photoshoots, pushing their creative boundaries and capturing fantastic images in any lighting condition.
The photography world quickly warmed up to Godox products. With that success in mind, the video industry was conquered with tube lights and mobile sound solutions, among other video gear. Godox became well-known for its quality, reliability, and affordability, which are the core values that are always kept in mind with each new development.
Godox Community
But at Godox, it's not just about technology and products. Godox wants to help users communicate and exchange information. They have built a tight-knit community of photographers who support and inspire each other. Godox organizes workshops, events, and online forums to share knowledge and help photographers grow in their profession. Today, Godox is a beacon of inspiration and empowerment for the photography community worldwide.
Today, Godox has become a globally recognized brand in the photography industry. But Godox is not slowing down. The drive to continue innovating and developing new products remains, all to help photographers achieve their creative vision. Godox is not just a brand but a movement that has changed the way photographers think about lighting. Photographers rely on Godox to provide reliable, high-quality, and affordable lighting solutions both in the studio and on location.
Innovation
Through continuous innovation and the support of the growing community of photographers and videographers around the world, Godox has become a leader in the industry. Godox continues to push boundaries and improve photo and videography experiences by listening to users and developing products where there is a need, so photographers and videographers can focus on what they do best, capturing unforgettable images.
What started with the vision of a passionate man is now a world-renowned brand that stands for innovation, inspiration, and passion for the craft.